Welcome to our comprehensive affiliate terminology glossary! This glossary is designed to provide you with a clear and concise explanation of the most commonly used terms and concepts in affiliate marketing. Whether you're an affiliate, a merchant, or someone who is just getting started in the world of affiliate marketing, this glossary is a valuable resource that can help you better understand the terminology and concepts that are central to the industry.

Affiliate marketing is a rapidly growing industry that has become a popular way for businesses to reach new customers and generate revenue. However, the language and terminology used in affiliate marketing can often be confusing and overwhelming, especially for those who are new to the industry. That's why we've created this glossary - to help you make sense of it all and gain a better understanding of the key terms and concepts in affiliate marketing.

This glossary covers a wide range of affiliate marketing terms, from basic concepts like "affiliate" and "merchant" to more advanced topics like "conversion rate" and "cost per action." Each term is defined and explained in detail, with examples and links to related resources. Whether you're looking to expand your knowledge or refresh your memory on a specific term, this glossary has you covered.

In conclusion, this affiliate terminology glossary is an essential resource for anyone involved in affiliate marketing. We hope that it will help you better understand the language and terminology used in the industry and enable you to navigate the world of affiliate marketing with confidence.

  • Conversion
  • Click-through rate (CTR)
  • Cost per click (CPC)
  • Return on investment (ROI)
  • Engagement
  • User acquisition
  • Customer lifetime value (CLV)
  • Retargeting
  • Split testing
  • Attribution modeling
  • Real-time tracking
  • Analytics
  • Predictive analytics
  • A/B testing
  • Lead generation
  • Multi-touch attribution - a marketing effectiveness measurement technique that takes all of the touchpoints on the consumer journey into consideration and assigns fractional credit to each so that a marketer can see how much influence each channel has on a sale.
  • Mobile optimization
  • Pay-per-click (PPC)
  • Customer retention
  • Call-to-action (CTA)
  • Funnel optimization
  • Behavioral targeting
  • Influencer marketing
  • Social media advertising
  • Machine learning