What makes the best SEO Tools?

To decide which SEO Tool is the best, we rate all SEO Tools on 6 different areas:

Keyword Research and Analysis Check how the tool assists in identifying relevant keywords for your website or content. Evaluate the tool's ability to provide keyword search volume, competition analysis, and keyword suggestions. Look for features like keyword trend analysis and long-tail keyword identification.
On-Page SEO Analysis Assess how the tool helps optimize on-page elements such as title tags, meta descriptions, headers, and image alt tags. Check if it offers suggestions to improve content readability and keyword density. Look for tools that identify issues like broken links, duplicate content, and missing tags.
Backlink Analysis Evaluate the tool's capabilities in analyzing your website's backlink profile. Look for features like identifying toxic or spammy backlinks. Assess its ability to provide insights into your competitors' backlink strategies.
Rank Tracking and SERP Monitoring Check if the tool can track your website's search engine rankings for specific keywords. Evaluate its ability to monitor SERP (Search Engine Results Page) changes over time. Look for features like tracking local and mobile search rankings.
Competitor Analysis Determine how the tool helps you analyze and compare your website's performance with competitors. Look for insights into your competitors' keyword strategies, backlinks, and on-page optimization. Assess its ability to identify gaps and opportunities to outperform competitors.
Reporting and Analytics Evaluate the reporting capabilities of the tool, including customizable reports and data visualization. Check if it provides actionable insights and recommendations based on the data it collects. Look for integrations with other analytics and marketing tools to streamline your workflow.

Table of contents

Rank Name Best Usecase Score Price (low) Price (high) Details
#8 GrowthBar 0 - - Pros/Cons Review
#7 KWFinder 59 $29 - Pros/Cons Review
#6 Serpstat 166 $59 - Pros/Cons Review
#5 GuinRank 169 $100 - Pros/Cons Review
#4 SE Ranking 178 $65 $259 Pros/Cons Review
#3 Surfer SEO Best for creating content to improve your SEO rankings using advanced AI features. 240 $89 - Pros/Cons Review
#2 Hexowatch 241 - - Pros/Cons Review
#1 Outranking Best for AI-driven SEO content strategies 715 $19 $159 Pros/Cons Review

The verdict: which SEO Tools are the best in 2024

8. GrowthBar

GrowthBar Specifications
Name: GrowthBar
Website: https://growthbarseo.com/
Coupon Code:
Free Credits:
Free Trial:
Yearly Discount:
Unlimited Plan:
No Creditcard Required:
Read Review
Affiliate Program
Join Affiliate Program
Screenshot of GrowthBar Homepage

GrowthBar Pricing

GrowthBar price plans

VIEW GrowthBar Coupon VISIT GrowthBar Website

7. KWFinder

KWFinder is a powerful keyword research tool that's instrumental for digital marketers and website owners aiming to optimize their online content. With KWFinder, users can efficiently discover and evaluate keywords that have the potential to drive substantial traffic to their websites. This tool provides valuable data like keyword search volume, keyword difficulty, and trends, allowing users to make informed decisions about their content strategy.

Try KWFinder freemium

KWFinder Specifications
Name: KWFinder
Website: https://mangools.com/kwfinder
Coupon Code:
Free Credits: ✅ 5 lookups
Free Trial:
Yearly Discount: ✅ 39%
Unlimited Plan:
No Creditcard Required:
Read Review
Affiliate Program
Join Affiliate Program
Screenshot of KWFinder Homepage
  • Free - Up to 5 keywords, basic keyword metrics
  • Pro - Up to 50 keywords, advanced metrics and competitor tracking
  • Business - Unlimited keywords, full suite of tools

VIEW KWFinder Coupon VISIT KWFinder Website

6. Serpstat

Serpstat is an SEO management platform with tons of features like: Keyword Research, Competitor Analysis, Keyword Clustering, Site Audit and AI Content Generation.

Serpstat Specifications
Name: Serpstat
Website: https://serpstat.com
Coupon Code:
Free Credits:
Free Trial: ✅ 7 days
Yearly Discount: ✅ 16%
Unlimited Plan:
No Creditcard Required:
Read Review
Affiliate Program
Join Affiliate Program
Screenshot of Serpstat Homepage

Serpstat Pricing

Serpstat price plans
  • Basic - $49 per month
  • Professional - $99 per month
  • Business - $199 per month
  • Enterprise - Custom pricing

VIEW Serpstat Coupon VISIT Serpstat Website

5. GuinRank

GuinRank is a SEO intelligence tool to increase your content relevance score and compare it to competitors.
  • Keyword Analyzer (KA)
  • Content Optimizer (CO)
  • Keyword Brainstorming (KB)
  • MicroNiche Finder (MF)
  • Page Analyzer (PA)
  • Today's Fresh Keywords (TFK)
  • Comparing Pages (Coming soon)
  • Questions Map (Coming soon)
GuinRank Specifications
Name: GuinRank
Website: https://www.guinrank.com
Coupon Code:
Free Credits: ✅ 30 articles p/mo
Free Trial:
Yearly Discount:
Unlimited Plan:
No Creditcard Required:
Read Review
Affiliate Program
Join Affiliate Program
Screenshot of GuinRank Homepage

VIEW GuinRank Coupon VISIT GuinRank Website

4. SE Ranking

SE Ranking is an SEO tool for digital marketers, SEO professionals, and website owners. It provides a comprehensive set of tools and features to help users improve their website's search engine rankings and overall online visibility. SE Ranking offers functionalities such as keyword research and tracking, website auditing, competitor analysis, backlink monitoring, and more.

Try SERanking with a 14 day trial

SE Ranking Specifications
Name: SE Ranking
Website: https://seranking.com/
Coupon Code:
Free Credits:
Free Trial: ✅ 14 days
Yearly Discount: ✅ 20%
Unlimited Plan:
No Creditcard Required:
Read Review
Affiliate Program
Commission Structure:

You can get 30% commissions on every payment made through your referral link. For example, if a user purchased a subscription plan for $100 through your referral link, you will get paid $30 in commission. Next, the user becomes your referral and all of their subsequent payments and rebills will bring you a 30% commission.

Join Affiliate Program
Screenshot of SE Ranking Homepage

SE Ranking Pricing

SE Ranking price plans
  • Free - Free access to basic keyword research and rank tracking features for a single website
  • Pro - $19/month - Expanded features including competitor analysis, backlink tracking, and more detailed reports for up to 5 websites
  • Business - $49/month - Access to full suite of SEO tools for unlimited websites and keywords
  • Enterprise - Custom pricing - Dedicated account manager and API access for large businesses and agencies

VIEW SE Ranking Coupon VISIT SE Ranking Website

Best for creating content to improve your SEO rankings using advanced AI features.

3. Surfer SEO

Surfer SEO is the hottest tool for search engine optimization (SEO)  in %year% and a platform for optimizing and generating website content using AI. Both of these things are meant to help websites rank higher in search engine results, Surfer SEO has the best of both worlds. It gives data-driven insights and suggestions on how to improve the search visibility of material.

Update: Surfer SEO changed the pricing structure in January 2024.

Check out our Surfer SEO Coupon below for the maximum available discount.

Save from $240 up to $600 on Surfer SEO when switching to yearly billing

Surfer SEO Specifications
Name: Surfer SEO
Website: https://surferseo.com
Coupon Code:
Free Credits:
Free Trial: ✅ 7 days
Yearly Discount: ✅ 23%
Unlimited Plan:
No Creditcard Required:
Read Review
Affiliate Program
Join Affiliate Program
Screenshot of Surfer SEO Homepage

Surfer SEO Pricing

Surfer SEO price plans
  • Starter - $29/month, for smaller websites or new websites. Includes basic SEO tools.
  • Basic - $99/month, for medium-sized websites. Includes advanced keyword research and backlink analysis.
  • Plus - $199/month, for larger or ecommerce websites. Includes API access and custom reporting.
  • Premium - $499/month, for enterprise websites. Includes 1-on-1 consulting and priority support.

VIEW Surfer SEO Coupon VISIT Surfer SEO Website

2. Hexowatch

Hexowatch is your AI sidekick to archive and monitor any website for visual, content, price, source code, technology, availability or WHOIS changes.
Hexowatch Specifications
Name: Hexowatch
Website: https://hexowatch.com/
Coupon Code:
Free Credits:
Free Trial:
Yearly Discount:
Unlimited Plan:
No Creditcard Required:
Read Review
Affiliate Program
Join Affiliate Program
Screenshot of Hexowatch Homepage

VIEW Hexowatch Coupon VISIT Hexowatch Website

Best for AI-driven SEO content strategies

1. Outranking

Outranking.io, a cutting-edge content optimization and SEO planning tool, is tailor-made for driven marketers and content creators. Powered by AI, data analysis, and automation, Outranking streamlines the creation of SEO-friendly content, helping you attract more visitors and boost your earnings.

Save 25% on Outranking

Outranking Specifications
Name: Outranking
Website: https://www.outranking.io/
Coupon Code:
Free Credits:
Free Trial:
Yearly Discount: ✅ 25%
Unlimited Plan:
No Creditcard Required:
Read Review
Affiliate Program
Commission Structure:
  • 25% recurring lifetime commission
  • Whenever your referrals renew their subscription, you will also earn commission.
Join Affiliate Program
Screenshot of Outranking Homepage

Outranking Pricing

Outranking price plans

VIEW Outranking Coupon VISIT Outranking Website

Explorer The Best in Category