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Intentwise Review: A Comprehensive Amazon & Walmart Ad Management Suite

What is Intentwise?

Intentwise is an all-in-one platform designed to help e-commerce brands and agencies better manage their Amazon and Walmart advertising campaigns. Unlike basic reporting tools, Intentwise combines data analytics, AI-powered optimization, and automation capabilities to give sellers a competitive edge in the increasingly complex world of marketplace advertising.

For serious sellers with substantial ad spend, Intentwise offers a level of insight and control that native advertising platforms simply can't match. The platform stands out for its ability to connect multiple data sources and provide actionable recommendations based on your specific business goals.

Personally, I find Intentwise particularly valuable for managing multiple brands or clients simultaneously, as it creates a unified view that saves hours of manual reporting work.

Key Features of Intentwise

Intentwise offers a robust set of features across its product suite. Here's what you can expect:

• Analytics Cloud – Connects and organizes your data from Amazon, Walmart, and other sources
• Ad Optimizer – AI-powered tool to manage and improve ad performance
• Explore (AMC) – Access to Amazon Marketing Cloud insights without needing SQL knowledge
• DSP Platform – Self-serve demand-side platform with real-time insights
• AI Assistant (Wizi) – Natural language interface to navigate, analyze, and take action
• Customizable Dashboards – Track essential metrics like returns, inventory, and profitability
• Automated Recommendations – Suggestions for new products and keywords to target
• Real-time Data Integration – Up-to-date information from all your sales channels

Intentwise Analytics Cloud: The Data Foundation

The Analytics Cloud serves as the backbone of the Intentwise ecosystem. This powerful data engine pulls information from multiple sources and organizes it into useful reports and dashboards.

What makes this component special is how it handles the complex task of data integration. Instead of manually downloading reports and combining them in spreadsheets, Intentwise creates automated data pipelines that refresh regularly. This gives you access to fresh insights without the tedious work.

Additionally, the platform allows for deep customization of dashboards. You can track metrics that matter most to your business, whether that's ROAS (Return on Ad Spend), inventory levels, or profitability by ASIN.

As someone who used to spend hours each week creating client reports, I appreciate how this tool can save valuable time while providing more accurate and timely data.

Ad Optimizer: Making Smarter Advertising Decisions

Moving on to the Ad Optimizer, this is where Intentwise really shines for active advertisers. The tool provides both automation capabilities and manual controls to help you maximize your advertising performance.

One standout feature is the AI bidding system, which offers over 20 different algorithm models. Rather than applying a one-size-fits-all approach, you can select algorithms that match your specific business goals. Whether you're focused on achieving target ACOS, maximizing sales, or defending product placement, there's an approach designed for your needs.

Furthermore, the platform's Wizi AI assistant makes it easy to navigate through your data and take quick actions. Instead of clicking through multiple screens, you can simply type what you want to see or do, such as "Show me underperforming keywords" or "Increase bids on top performers by 10%."

What I like about the Ad Optimizer is how it balances automation with control. You can let the AI handle routine tasks while still maintaining the ability to intervene when needed.

Intentwise Explore: Unlocking Amazon Marketing Cloud

The newest addition to Intentwise's toolkit is Explore, which makes Amazon Marketing Cloud (AMC) accessible to users without SQL coding skills. This is a game-changer for brands wanting to understand the customer journey better.

AMC provides valuable insights about how shoppers interact with your brand across different touchpoints, but it traditionally requires technical expertise to use effectively. Intentwise Explore offers pre-built queries and visualizations that unlock these insights with just a few clicks.

With this tool, you can answer questions like:

• How many impressions does it take before customers make a purchase?
• Which combination of ad formats drives the best results?
• How do customers discover and research your products?
• What's the conversion rate difference between new and returning customers?

The real power comes from being able to take these insights and immediately apply them in your advertising strategy through the Ad Optimizer. This closed-loop approach helps you continuously improve your campaigns based on actual customer behavior.

If you're serious about Amazon advertising, having this level of insight without needing a data analyst on staff is incredibly valuable.

User Experience and Interface

In terms of usability, Intentwise strikes a good balance between power and simplicity. The interface is clean and well-organized, with logical navigation between different sections.

For new users, there might be a learning curve due to the sheer number of features available. However, Intentwise provides resources to help you get started, including onboarding support, training materials, and regular webinars.

The dashboard layout puts your most important metrics front and center, and the ability to customize views means you can focus on what matters most to your business. The search functionality and filtering options make it easy to drill down into specific campaigns, products, or keywords.

I particularly appreciate the anomaly detection features that flag unusual changes in performance, saving you from having to constantly monitor every aspect of your campaigns.

Customer Support and Resources

Beyond the software itself, Intentwise offers solid support resources for users. Their team includes Amazon advertising experts who understand the challenges sellers face.

The company provides:

• Learning Hub – Educational resources on e-commerce strategies
• Webinars – Regular sessions covering platform features and advertising tactics
• SQL Training – For those who want to develop more advanced data skills
• Community – Access to other Intentwise users to share tips and strategies

In my experience, having access to experts who understand both the technical aspects of the platform and the strategic side of Amazon advertising is invaluable when navigating complex campaigns.

Pricing and Plans

Intentwise doesn't publicly list its pricing, as plans are typically customized based on your specific needs, ad spend, and which components of the platform you want to use. The company offers a free trial, allowing you to test the platform before making a commitment.

Based on industry standards, expect enterprise-level pricing that scales with your advertising budget. While this puts Intentwise out of reach for very small sellers, businesses spending at least a few thousand dollars monthly on Amazon ads will likely find the ROI justifies the cost through improved performance and time savings.

To get the most current pricing information, you'll need to contact Intentwise directly for a custom quote based on your specific requirements.

Final Verdict: Is Intentwise Worth It?

Intentwise is a powerful tool that offers significant advantages for serious Amazon and Walmart sellers. The platform shines in its ability to connect data from multiple sources, provide AI-driven insights, and automate routine advertising tasks.

The ideal Intentwise user is someone managing substantial ad spend (at least $5,000-10,000 monthly) across multiple campaigns or brands. For smaller sellers, the investment might be harder to justify, though the potential for improved ROAS could still make it worthwhile.

What impressed me most is how Intentwise continues to evolve with the e-commerce landscape, particularly with its Explore tool that makes Amazon Marketing Cloud accessible to non-technical users. This forward-thinking approach helps sellers stay ahead of competitors who rely solely on basic reporting.

So if you're looking to gain deeper insights into your Amazon and Walmart advertising performance and save time managing campaigns, try Intentwise for free now and see for yourself how it can transform your e-commerce business.

Intentwise Coupon Details

Website	https://intentwise.com
Primary Category	Amazon Sellers
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Affiliate Program	Available
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