What makes the best SEO Tools?

To decide which SEO Tool is the best, we rate all SEO Tools on 6 different areas:
Keyword Research and Analysis Check how the tool assists in identifying relevant keywords for your website or content. Evaluate the tool's ability to provide keyword search volume, competition analysis, and keyword suggestions. Look for features like keyword trend analysis and long-tail keyword identification.
On-Page SEO Analysis Assess how the tool helps optimize on-page elements such as title tags, meta descriptions, headers, and image alt tags. Check if it offers suggestions to improve content readability and keyword density. Look for tools that identify issues like broken links, duplicate content, and missing tags.
Backlink Analysis Evaluate the tool's capabilities in analyzing your website's backlink profile. Look for features like identifying toxic or spammy backlinks. Assess its ability to provide insights into your competitors' backlink strategies.
Rank Tracking and SERP Monitoring Check if the tool can track your website's search engine rankings for specific keywords. Evaluate its ability to monitor SERP (Search Engine Results Page) changes over time. Look for features like tracking local and mobile search rankings.
Competitor Analysis Determine how the tool helps you analyze and compare your website's performance with competitors. Look for insights into your competitors' keyword strategies, backlinks, and on-page optimization. Assess its ability to identify gaps and opportunities to outperform competitors.
Reporting and Analytics Evaluate the reporting capabilities of the tool, including customizable reports and data visualization. Check if it provides actionable insights and recommendations based on the data it collects. Look for integrations with other analytics and marketing tools to streamline your workflow.

Table of contents

Rank Name Best Usecase Score Details
#9 GrowthBar 0 Pros/Cons Coupon/Review
#8 Dispute AI 30 Pros/Cons Coupon/Review
#7 KWFinder 59 Pros/Cons Coupon/Review
#6 Serpstat 166 Pros/Cons Coupon/Review
#5 GuinRank 169 Pros/Cons Coupon/Review
#4 SE Ranking 172 Pros/Cons Coupon/Review
#3 Surfer SEO Best for creating content to improve your SEO rankings using advanced AI features. 240 Pros/Cons Coupon/Review
#2 Hexowatch 241 Pros/Cons Coupon/Review
#1 Outranking Best for AI-driven SEO content strategies 421 Pros/Cons Coupon/Review

The verdict: which SEO Tools are the best in 2024

9. GrowthBar
GrowthBar Specifications
Name: GrowthBar
Website: https://growthbarseo.com/
Coupon Code: ❌
Free Credits: ❌
Free Trial: ❌
Yearly Discount: ❌
Unlimited Plan: ❌
No Creditcard Required: ✅
Read Review
Affiliate Program
Join Affiliate Program
Screenshot of GrowthBar Homepage

GrowthBar advantages and disadvantages

Pros Cons

GrowthBar Key Features:

  • Platform: Web application and mobile app
  • Accounts: Users can create free personal accounts to track goals and progress
  • Goal Setting: Users can set S.M.A.R.T. goals in categories like health, career, finance, relationships, and personal growth
  • Progress Tracking: Users log activities and metrics related to their goals to visualize progress
  • Reminders: Users get reminders and prompts to complete goal activities
  • Community: Users can join groups and connect with others working on similar goals
  • Analytics: Users get data and insights about goal progress and trends
  • Rewards: Users earn badges and rewards for hitting milestones
  • Coaching: Optional personalized coaching available for a fee

GrowthBar Pricing

GrowthBar price plans

VIEW GrowthBar Coupon VISIT GrowthBar Website

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8. Dispute AI
Dispute AI Specifications
Name: Dispute AI
Website: https://disputeaipro.com/
Coupon Code: ❌
Free Credits: ❌
Free Trial: ❌
Yearly Discount: ❌
Unlimited Plan: ❌
No Creditcard Required: ✅
Read Review
Affiliate Program
Join Affiliate Program
Screenshot of Dispute AI Homepage

Dispute AI advantages and disadvantages

Pros Cons

VIEW Dispute AI Coupon VISIT Dispute AI Website

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7. KWFinder

KWFinder is a powerful keyword research tool that's instrumental for digital marketers and website owners aiming to optimize their online content. With KWFinder, users can efficiently discover and evaluate keywords that have the potential to drive substantial traffic to their websites. This tool provides valuable data like keyword search volume, keyword difficulty, and trends, allowing users to make informed decisions about their content strategy.

Try KWFinder freemium

  • KWFinder is a keyword research tool that helps users find the best keywords for their website, business, or marketing campaigns.
  • It was created by Mangools, a software company that develops SEO and marketing tools.
  • The main purpose of KWFinder is to help users improve their website's search engine rankings by identifying low competition keywords that drive qualified traffic.
  • Key features include:
    • Keyword volume and competition data
    • Related and long-tail keyword suggestions
    • Keyword difficulty scores
    • Search trend graphs
KWFinder Specifications
Name: KWFinder
Website: https://mangools.com/kwfinder
Coupon Code: ❌
Free Credits: ✅ 5 lookups
Free Trial: ❌
Yearly Discount: ✅ 39%
Unlimited Plan: ❌
No Creditcard Required: ✅
Read Review
Affiliate Program
Join Affiliate Program
Screenshot of KWFinder Homepage

KWFinder advantages and disadvantages

Pros Cons
  • Lightweight and fast: It won't slow you down and works super quickly.
  • Easy to use: It's a breeze to navigate and understand.
  • Five tools in one: It combines five useful tools in a single package, making your work easier.
  • You can filter results and save keywords: You have the power to refine your results and store important keywords for later.
  • 10 day free limited trial option: You can try it out for free for ten days, even though there are some limitations during this trial.
  • Diverse search engine optimization metrics: It offers a wide range of metrics for optimizing your content on search engines, giving you valuable insights.
  • Keyword results are limited: Keep in mind that the number of keywords you can see is restricted.
  • Affordability varies: It may not fit every budget since pricing options differ.
  • No multi-tabbed research: It doesn't support research with multiple tabs for your convenience.
  • Short 2-day refund guarantee: The refund option is available for only two days, so be aware of the limited time frame.

KWFinder Key Features:

  • Keyword Planner - Find new keywords and search terms using Google's keyword planner
  • Keyword Research - Research keywords to target based on search volume, CPC, and competition
  • Keyword Tracking - Track your keyword rankings in Google search over time
  • Competitor Research - Discover competitor keywords and find opportunities in their backlink profile
  • Rank Tracking - Monitor your website's search engine rankings for target keywords
  • Site Audit - Get a snapshot of technical and on-page SEO issues to fix
  • Backlink Analysis - See where your competitors are getting links and find new link building opportunities
  • Organic Traffic Insights - Estimate search traffic driven to your site and competitors for keywords
  • SERP Analysis - Analyze top 10 results for a keyword to inform optimization strategy
  • Free - Up to 5 keywords, basic keyword metrics
  • Pro - Up to 50 keywords, advanced metrics and competitor tracking
  • Business - Unlimited keywords, full suite of tools

VIEW KWFinder Coupon VISIT KWFinder Website

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6. Serpstat

Serpstat is an SEO management platform with tons of features like: Keyword Research, Competitor Analysis, Keyword Clustering, Site Audit and AI Content Generation.

  • Serpstat is a competitive intelligence and SEO tool launched in 2014.
  • It allows users to track rankings, analyze competitors, find keywords, audit technical SEO issues, and automate reporting.
  • The purpose of Serpstat is to provide SEO professionals, agencies, and businesses with advanced insights and analytics to improve search engine optimization and online visibility.
Serpstat Specifications
Name: Serpstat
Website: https://serpstat.com
Coupon Code: ❌
Free Credits: ❌
Free Trial: ✅ 7 days
Yearly Discount: ✅ 16%
Unlimited Plan: ❌
No Creditcard Required: ❌
Read Review
Affiliate Program
Join Affiliate Program
Screenshot of Serpstat Homepage

Serpstat advantages and disadvantages

Pros Cons
  • Effective Keyword Research: SE Ranking offers powerful tools for finding the right keywords to target in your SEO efforts. This helps you understand what users are searching for.
  • Accurate Rank Tracking: It excels in tracking your website's rankings on search engines. This means you can see how well your site is performing in search results.
  • Comprehensive Site Audits: SE Ranking can thoroughly analyze your website, pointing out areas where you can improve for better SEO performance. It helps you identify and fix issues.
  • Robust Backlink Analysis: You can use SE Ranking to check your website's backlinks. This feature is valuable for understanding your site's link profile and identifying areas for improvement.
  • Informative Audit Reports: The tool provides detailed audit reports, which offer valuable insights into your website's SEO health. These reports can help you make informed decisions to enhance your online presence.
  • Steep learning curve: The interface can be complex and unintuitive for beginners.
  • Limited keyword research: The keyword research tools are basic compared to other SEO tools.
  • No backlink analysis: You can't do backlink audits or view competitor backlink profiles.
  • Lacks some reporting features: Options for custom and scheduled reports are limited.
  • No rank tracking alerts: There are no options for alerts when keywords change positions.
  • Can get expensive: Some features like projects and additional users come at an extra cost.

Serpstat Key Features:

  • Keyword research - Find the best keywords and get search volume data
  • Competitor analysis - Analyze your top competitors' SEO and content strategies
  • Backlink analysis - See who is linking to your site and your competitors
  • Rank tracking - Track keyword rankings for your site and competitors over time
  • Site audit - Check site health, identify issues, and get improvement recommendations
  • Position tracking - Monitor your site's positions for target keywords
  • SERP analysis - Analyze search engine results pages and find SEO opportunities
  • Ad analysis - Research PPC ads from competitors and track ad performance
  • Google Analytics - Connect Google Analytics for deeper analysis of traffic sources
  • Google Search Console - Connect Google Search Console to analyze site issues

Serpstat Pricing

Serpstat price plans
  • Basic - $49 per month
  • Professional - $99 per month
  • Business - $199 per month
  • Enterprise - Custom pricing

VIEW Serpstat Coupon VISIT Serpstat Website

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5. GuinRank
GuinRank is a SEO intelligence tool to increase your content relevance score and compare it to competitors.
  • Keyword Analyzer (KA)
  • Content Optimizer (CO)
  • Keyword Brainstorming (KB)
  • MicroNiche Finder (MF)
  • Page Analyzer (PA)
  • Today's Fresh Keywords (TFK)
  • Comparing Pages (Coming soon)
  • Questions Map (Coming soon)
  • GuinRank is a ranking algorithm created in 2002 by two Stanford graduate students, Larry Page and Sergey Brin, as part of a research project on search engines.
  • The purpose of GuinRank is to measure the relative importance and authority of web pages based on how many other pages link to them.
  • It was developed as a core part of the GuinRank search engine to improve search results by ranking pages by their relevance and authority.
  • GuinRank works by counting links from other web pages to determine how authoritative or important a page is, with more links indicating a higher rank.
GuinRank Specifications
Name: GuinRank
Website: https://www.guinrank.com
Coupon Code: ❌
Free Credits: ✅ 30 articles p/mo
Free Trial: ❌
Yearly Discount: ❌
Unlimited Plan: ❌
No Creditcard Required: ✅
Read Review
Affiliate Program
Join Affiliate Program
Screenshot of GuinRank Homepage

GuinRank advantages and disadvantages

Pros Cons

VIEW GuinRank Coupon VISIT GuinRank Website

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4. SE Ranking

SE Ranking is an SEO tool for digital marketers, SEO professionals, and website owners. It provides a comprehensive set of tools and features to help users improve their website's search engine rankings and overall online visibility. SE Ranking offers functionalities such as keyword research and tracking, website auditing, competitor analysis, backlink monitoring, and more.

Try SERanking with a 14 day trial

  • SE Ranking refers to the position of a website in search engine results pages (SERPs) for relevant queries.
  • The main purpose of SE ranking is to display the most relevant and useful webpages at the top of SERPs so that search engine users can easily find information they are looking for.
  • Higher ranking allows websites to get more traffic and visibility. Factors like content, backlinks, site authority, user engagement etc. determine SE rankings.
  • Search engines use complex algorithms and metrics to analyze millions of webpages and decide their ranking order.
  • SE ranking is critical for businesses as higher visibility leads to more conversions and revenue.
SE Ranking Specifications
Name: SE Ranking
Website: https://seranking.com/
Coupon Code: ❌
Free Credits: ❌
Free Trial: ✅ 14 days
Yearly Discount: ✅ 20%
Unlimited Plan: ❌
No Creditcard Required: ✅
Read Review
Affiliate Program
Commission Structure:

You can get 30% commissions on every payment made through your referral link. For example, if a user purchased a subscription plan for $100 through your referral link, you will get paid $30 in commission. Next, the user becomes your referral and all of their subsequent payments and rebills will bring you a 30% commission.
Join Affiliate Program
Screenshot of SE Ranking Homepage

SE Ranking advantages and disadvantages

Pros Cons
  • Accurate Rank Tracking: Provides precise and up-to-date keyword rank tracking.
  • Competitor Analysis: Helps identify organic and paid competition effectively.
  • User-Friendly Reports: Offers user-friendly reports, including white-label options in higher-priced versions.
  • Site Comparison: Allows easy comparison of your site with competitors.
  • Intuitive Interface: Provides a user-friendly interface with both high-level overviews and in-depth analysis options.
  • Limited customization options: SE Ranking has fewer options to customize metrics and reports compared to some competitors.
  • Steep learning curve: The interface and advanced features can be complex for new users to learn.
  • No keyword ranking data: SE Ranking does not provide keyword ranking positions from search engines like Google.
  • Lacks some competitor tools: SE Ranking lacks a few features offered by rival tools like competitor website audits.
  • No support for international SEO: The tool focuses on US/Canada and has limited international SEO capabilities.

SE Ranking Key Features:

  • Keyword research - Find the best keywords to target
  • Rank tracking - Track website rankings in search engines
  • Site audit - Analyze website's SEO health
  • Backlink analysis - See who is linking to your site
  • Competitive analysis - Research competitors' strategies
  • SEO recommendations - Get tips to improve rankings
  • Ranking factors - See what impacts site rankings
  • Google Search Console - Connect for more data
  • PDF reports - Export detailed reports

SE Ranking Pricing

SE Ranking price plans
  • Free - Free access to basic keyword research and rank tracking features for a single website
  • Pro - $19/month - Expanded features including competitor analysis, backlink tracking, and more detailed reports for up to 5 websites
  • Business - $49/month - Access to full suite of SEO tools for unlimited websites and keywords
  • Enterprise - Custom pricing - Dedicated account manager and API access for large businesses and agencies

VIEW SE Ranking Coupon VISIT SE Ranking Website

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Best for creating content to improve your SEO rankings using advanced AI features.

3. Surfer SEO

Surfer SEO is the hottest tool for search engine optimization (SEO)  in %year% and a platform for optimizing and generating website content using AI. Both of these things are meant to help websites rank higher in search engine results, Surfer SEO has the best of both worlds. It gives data-driven insights and suggestions on how to improve the search visibility of material.

Update: Surfer SEO changed the pricing structure in January 2024.

Check out our Surfer SEO Coupon below for the maximum available discount.

Save from $240 up to $600 on Surfer SEO when switching to yearly billing

  • Surfer SEO is a search engine optimization (SEO) software company founded in 2011.
  • The company's main product is its SEO software platform designed to help businesses improve their organic search rankings and increase website traffic.
  • Key features of Surfer SEO's software include keyword research, on-page optimization, link building, and rank tracking.
  • The platform aims to make SEO easier for small and medium businesses with its user-friendly interface and automation features.
  • Surfer SEO markets its software as an all-in-one SEO solution to help companies boost their search visibility and grow their online presence.
Surfer SEO Specifications
Name: Surfer SEO
Website: https://surferseo.com
Coupon Code: ❌
Free Credits: ❌
Free Trial: ✅ 7 days
Yearly Discount: ✅ 23%
Unlimited Plan: ❌
No Creditcard Required: ✅
Read Review
Affiliate Program
Join Affiliate Program
Screenshot of Surfer SEO Homepage

Surfer SEO advantages and disadvantages

Pros Cons
  • AI-powered: Surfer SEO uses AI to help you optimize your content for search engines.
  • Easy to use: Surfer SEO is easy to use, even for beginners.
  • Accurate: Surfer SEO's AI is accurate, which means that it can help you to improve your website's search engine rankings.
  • Wide range of features: Surfer SEO offers a wide range of features, including keyword research, content optimization, and backlink analysis.
  • SEO audit: Surfer SEO can also perform an SEO audit on your website, which can help you to identify any areas that need improvement.
  • Free trial: Surfer SEO offers a free trial, which allows you to try out the platform before you commit to a paid plan.
  • Can be expensive: Surfer SEO's paid plans can be expensive, especially for businesses that need to use the platform on a large scale.
  • Not as many features as some alternatives: Surfer SEO does not have as many features as some alternatives, such as SEMrush or Ahrefs.
  • Can be overwhelming: Surfer SEO's interface can be overwhelming for some users.

Surfer SEO Key Features:

  • Keyword research - Find the best keywords to target.
  • On-page optimization - Optimize pages for search engines by editing titles, meta descriptions, headings, etc.
  • Site auditing - Crawl a site to find issues like broken links, duplicate content, etc.
  • Competitor analysis - Research competitors' keywords and optimize pages.
  • Rank tracking - Monitor keyword rankings in search engines.
  • Backlink analysis - See where sites are getting links from.
  • Google PageSpeed insights - Check page speed and performance.
  • XML sitemaps - Automatically generate a sitemap.
  • Link building - Suggest link building opportunities.
  • SEO reports - View reports on rankings, traffic, keywords, etc.

Surfer SEO Pricing

Surfer SEO price plans
  • Starter - $29/month, for smaller websites or new websites. Includes basic SEO tools.
  • Basic - $99/month, for medium-sized websites. Includes advanced keyword research and backlink analysis.
  • Plus - $199/month, for larger or ecommerce websites. Includes API access and custom reporting.
  • Premium - $499/month, for enterprise websites. Includes 1-on-1 consulting and priority support.

VIEW Surfer SEO Coupon VISIT Surfer SEO Website

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2. Hexowatch
Hexowatch is your AI sidekick to archive and monitor any website for visual, content, price, source code, technology, availability or WHOIS changes.
Hexowatch Specifications
Name: Hexowatch
Website: https://hexowatch.com/
Coupon Code: ❌
Free Credits: ❌
Free Trial: ❌
Yearly Discount: ❌
Unlimited Plan: ❌
No Creditcard Required: ✅
Read Review
Affiliate Program
Join Affiliate Program
Screenshot of Hexowatch Homepage

Hexowatch advantages and disadvantages

Pros Cons

Hexowatch Key Features:


VIEW Hexowatch Coupon VISIT Hexowatch Website

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Best for AI-driven SEO content strategies

1. Outranking

Outranking.io, a cutting-edge content optimization and SEO planning tool, is tailor-made for driven marketers and content creators. Powered by AI, data analysis, and automation, Outranking streamlines the creation of SEO-friendly content, helping you attract more visitors and boost your earnings.

Save 25% on Outranking

Outranking Specifications
Name: Outranking
Website: https://www.outranking.io/
Coupon Code: ❌
Free Credits: ❌
Free Trial: ❌
Yearly Discount: ✅ 25%
Unlimited Plan: ❌
No Creditcard Required: ✅
Read Review
Affiliate Program
Commission Structure:
  • 25% recurring lifetime commission
  • Whenever your referrals renew their subscription, you will also earn commission.
Join Affiliate Program
Screenshot of Outranking Homepage

Outranking advantages and disadvantages

Pros Cons
  • SEO titles and description
  • Intent based outlines
  • Brand personalized content briefs
  • Factual first draft generation
  • Auto correct plagiarism
  • Auto-insert internal links
  • Prompt template library

Outranking Key Features:

  • Outranking is a multi-criteria decision analysis method used to evaluate and prioritize alternatives based on different criteria.
  • It involves building an outranking relation that indicates the degree to which one alternative outranks (is preferred to) another.
  • Key features of outranking include:
    • Uses both quantitative and qualitative criteria to evaluate alternatives.
    • Allows incomparability between alternatives that are too different to be compared.
    • Uses concordance and discordance indices to determine outranking.
    • Concordance measures how well an alternative performs on each criterion compared to another alternative.
    • Discordance measures the degree to which an alternative is outperformed by another on any one criterion.
    • Alternatives can partially outrank one another.
    • Aggregates the concordance and discordance indices across all criteria to determine overall outranking.

Outranking Pricing

Outranking price plans

VIEW Outranking Coupon VISIT Outranking Website

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