🏆 (1+) Best Google Ads (May 2024): Pros and Cons [+Extra Bonuses]

What makes the best Google Ads?

To decide which Google Ad is the best, we rate all Google Ads on 6 different areas:

Rank	Name	Best Usecase	Score	Details
#1	SpyFu	Best for spying Google Search and Bing Ads	176	Pros/Cons	Coupon/Review

SpyFu is the number 1 spy tool for Google Ads (formerly know as Google Adwords) and Microsoft Ads (formerly known as Bing Ads).

SpyFu is a competitive intelligence tool that provides data on search engine optimization, paid search and website analytics for domains.
It was founded in 2006 by former Google engineers and offers insights into competitors' SEO and PPC strategies.
The purpose of SpyFu is to help companies research their competitors' online marketing tactics, find opportunities and identify threats in order to improve their own strategies.
SpyFu tracks data on organic and paid search results, keywords being targeted, search engine rankings, PPC ads and expenditures, website traffic and more.
This enables companies to benchmark themselves against competitors and make informed decisions about their SEM and SEO campaigns.

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Pros	Cons
Keyword research: SpyFu provides keyword research tools to find low competition keywords. Competitor analysis: You can analyze competitors' keywords, ads, and organic rankings in the SERPs. Rank tracking: SpyFu tracks your site's keyword rankings over time so you can monitor improvement. Backlink analysis: See who is linking to your competitors to identify new link building opportunities. Traffic estimates: Estimate how much traffic competitors are getting from organic and paid search. Ad history: View competitors' past PPC ads to get ideas for your own campaigns.	Limited free plan: SpyFu's free plan only allows you to see limited competitor search data. To access more in-depth analysis, you need to upgrade to a paid plan. No keyword tracking: Unlike some competitors, SpyFu does not allow you to track and monitor your own keywords. No backlink analysis: SpyFu focuses on search data and does not provide any backlink or website audit capabilities. Limited filters: Even on paid plans, SpyFu only allows filtering by a couple parameters like domain and location. No rank tracking: SpyFu shows keyword rankings for competitors but does not allow tracking rankings over time. No API access: SpyFu does not have an API so the data cannot be easily exported or integrated with other tools.

Pros

Cons

Keyword research: SpyFu provides keyword research tools to find low competition keywords.
Competitor analysis: You can analyze competitors' keywords, ads, and organic rankings in the SERPs.
Rank tracking: SpyFu tracks your site's keyword rankings over time so you can monitor improvement.
Backlink analysis: See who is linking to your competitors to identify new link building opportunities.
Traffic estimates: Estimate how much traffic competitors are getting from organic and paid search.
Ad history: View competitors' past PPC ads to get ideas for your own campaigns.

Limited free plan: SpyFu's free plan only allows you to see limited competitor search data. To access more in-depth analysis, you need to upgrade to a paid plan.
No keyword tracking: Unlike some competitors, SpyFu does not allow you to track and monitor your own keywords.
No backlink analysis: SpyFu focuses on search data and does not provide any backlink or website audit capabilities.
Limited filters: Even on paid plans, SpyFu only allows filtering by a couple parameters like domain and location.
No rank tracking: SpyFu shows keyword rankings for competitors but does not allow tracking rankings over time.
No API access: SpyFu does not have an API so the data cannot be easily exported or integrated with other tools.

Keyword Research: SpyFu provides keyword data to see how competitors are ranking for keywords.
Competitor Research: SpyFu shows which keywords competitors are targeting and how they are performing for those keywords.
Ad Analysis: SpyFu provides data on competitors' PPC ads, including ad copy, ad groups, and estimated costs.
Site Crawl: SpyFu crawls websites to analyze their SEO strengths and weaknesses.
Rank Tracking: SpyFu tracks website rankings over time for target keywords.
Backlink Analysis: SpyFu shows inbound links to competitor sites.
Domain Analysis: SpyFu provides info on a domain's history, traffic, keywords rankings and backlinks.

Basic - $39 per month. Includes competitor keyword tracking for 1 website.
Professional - $79 per month. Includes competitor keyword tracking for 5 websites.
Team - $199 per month. Includes competitor keyword tracking for 25 websites.
Agency - $499 per month. Includes competitor keyword tracking for unlimited websites.