🏆 (3+) Best Search Engine Tools (May 2024): Pros and Cons [+Extra Bonuses]

What makes the best Search Engine Tools?

To decide which Search Engine Tool is the best, we rate all Search Engine Tools on 6 different areas:

Rank	Name	Best Usecase	Score	Details
#3	GrowthBar		0	Pros/Cons	Coupon/Review
#2	SpyFu	Best for spying Google Search and Bing Ads	176	Pros/Cons	Coupon/Review
#1	Surfer SEO	Best for creating content to improve your SEO rankings using advanced AI features.	240	Pros/Cons	Coupon/Review

The verdict: which Search Engine Tools are the best in 2024

3. GrowthBar

GrowthBar Specifications
Name:	GrowthBar
Website:	https://growthbarseo.com/
Coupon Code:	❌
Free Credits:	❌
Free Trial:	❌
Yearly Discount:	❌
Unlimited Plan:	❌
No Creditcard Required:	✅
Read Review

Affiliate Program
Join Affiliate Program

GrowthBar advantages and disadvantages

Pros	Cons

GrowthBar Key Features:

Platform: Web application and mobile app
Accounts: Users can create free personal accounts to track goals and progress
Goal Setting: Users can set S.M.A.R.T. goals in categories like health, career, finance, relationships, and personal growth
Progress Tracking: Users log activities and metrics related to their goals to visualize progress
Reminders: Users get reminders and prompts to complete goal activities
Community: Users can join groups and connect with others working on similar goals
Analytics: Users get data and insights about goal progress and trends
Rewards: Users earn badges and rewards for hitting milestones
Coaching: Optional personalized coaching available for a fee

GrowthBar Pricing

VIEW GrowthBar Coupon VISIT GrowthBar Website

Best for spying Google Search and Bing Ads

2. SpyFu

SpyFu is the number 1 spy tool for Google Ads (formerly know as Google Adwords) and Microsoft Ads (formerly known as Bing Ads).

SpyFu is a competitive intelligence tool that provides data on search engine optimization, paid search and website analytics for domains.
It was founded in 2006 by former Google engineers and offers insights into competitors' SEO and PPC strategies.
The purpose of SpyFu is to help companies research their competitors' online marketing tactics, find opportunities and identify threats in order to improve their own strategies.
SpyFu tracks data on organic and paid search results, keywords being targeted, search engine rankings, PPC ads and expenditures, website traffic and more.
This enables companies to benchmark themselves against competitors and make informed decisions about their SEM and SEO campaigns.

SpyFu Specifications
Name:	SpyFu
Website:	https://www.spyfu.com
Coupon Code:	❌
Free Credits:	❌
Free Trial:	❌
Yearly Discount:	✅ 56%
Unlimited Plan:	❌
No Creditcard Required:	✅
Read Review

Affiliate Program
Join Affiliate Program

SpyFu advantages and disadvantages

Pros	Cons
Keyword research: SpyFu provides keyword research tools to find low competition keywords. Competitor analysis: You can analyze competitors' keywords, ads, and organic rankings in the SERPs. Rank tracking: SpyFu tracks your site's keyword rankings over time so you can monitor improvement. Backlink analysis: See who is linking to your competitors to identify new link building opportunities. Traffic estimates: Estimate how much traffic competitors are getting from organic and paid search. Ad history: View competitors' past PPC ads to get ideas for your own campaigns.	Limited free plan: SpyFu's free plan only allows you to see limited competitor search data. To access more in-depth analysis, you need to upgrade to a paid plan. No keyword tracking: Unlike some competitors, SpyFu does not allow you to track and monitor your own keywords. No backlink analysis: SpyFu focuses on search data and does not provide any backlink or website audit capabilities. Limited filters: Even on paid plans, SpyFu only allows filtering by a couple parameters like domain and location. No rank tracking: SpyFu shows keyword rankings for competitors but does not allow tracking rankings over time. No API access: SpyFu does not have an API so the data cannot be easily exported or integrated with other tools.

Pros

Cons

Keyword research: SpyFu provides keyword research tools to find low competition keywords.
Competitor analysis: You can analyze competitors' keywords, ads, and organic rankings in the SERPs.
Rank tracking: SpyFu tracks your site's keyword rankings over time so you can monitor improvement.
Backlink analysis: See who is linking to your competitors to identify new link building opportunities.
Traffic estimates: Estimate how much traffic competitors are getting from organic and paid search.
Ad history: View competitors' past PPC ads to get ideas for your own campaigns.

Limited free plan: SpyFu's free plan only allows you to see limited competitor search data. To access more in-depth analysis, you need to upgrade to a paid plan.
No keyword tracking: Unlike some competitors, SpyFu does not allow you to track and monitor your own keywords.
No backlink analysis: SpyFu focuses on search data and does not provide any backlink or website audit capabilities.
Limited filters: Even on paid plans, SpyFu only allows filtering by a couple parameters like domain and location.
No rank tracking: SpyFu shows keyword rankings for competitors but does not allow tracking rankings over time.
No API access: SpyFu does not have an API so the data cannot be easily exported or integrated with other tools.

SpyFu Key Features:

Keyword Research: SpyFu provides keyword data to see how competitors are ranking for keywords.
Competitor Research: SpyFu shows which keywords competitors are targeting and how they are performing for those keywords.
Ad Analysis: SpyFu provides data on competitors' PPC ads, including ad copy, ad groups, and estimated costs.
Site Crawl: SpyFu crawls websites to analyze their SEO strengths and weaknesses.
Rank Tracking: SpyFu tracks website rankings over time for target keywords.
Backlink Analysis: SpyFu shows inbound links to competitor sites.
Domain Analysis: SpyFu provides info on a domain's history, traffic, keywords rankings and backlinks.

Basic - $39 per month. Includes competitor keyword tracking for 1 website.
Professional - $79 per month. Includes competitor keyword tracking for 5 websites.
Team - $199 per month. Includes competitor keyword tracking for 25 websites.
Agency - $499 per month. Includes competitor keyword tracking for unlimited websites.

VIEW SpyFu Coupon VISIT SpyFu Website

Best for creating content to improve your SEO rankings using advanced AI features.

Surfer SEO is the hottest tool for search engine optimization (SEO) in %year% and a platform for optimizing and generating website content using AI. Both of these things are meant to help websites rank higher in search engine results, Surfer SEO has the best of both worlds. It gives data-driven insights and suggestions on how to improve the search visibility of material.

Update: Surfer SEO changed the pricing structure in January 2024.

Check out our Surfer SEO Coupon below for the maximum available discount.

Save from $240 up to $600 on Surfer SEO when switching to yearly billing

Surfer SEO is a search engine optimization (SEO) software company founded in 2011.
The company's main product is its SEO software platform designed to help businesses improve their organic search rankings and increase website traffic.
Key features of Surfer SEO's software include keyword research, on-page optimization, link building, and rank tracking.
The platform aims to make SEO easier for small and medium businesses with its user-friendly interface and automation features.
Surfer SEO markets its software as an all-in-one SEO solution to help companies boost their search visibility and grow their online presence.

Surfer SEO Specifications
Name:	Surfer SEO
Website:	https://surferseo.com
Coupon Code:	❌
Free Credits:	❌
Free Trial:	✅ 7 days
Yearly Discount:	✅ 23%
Unlimited Plan:	❌
No Creditcard Required:	✅
Read Review

Affiliate Program
Join Affiliate Program

Surfer SEO advantages and disadvantages

Pros	Cons
AI-powered: Surfer SEO uses AI to help you optimize your content for search engines. Easy to use: Surfer SEO is easy to use, even for beginners. Accurate: Surfer SEO's AI is accurate, which means that it can help you to improve your website's search engine rankings. Wide range of features: Surfer SEO offers a wide range of features, including keyword research, content optimization, and backlink analysis. SEO audit: Surfer SEO can also perform an SEO audit on your website, which can help you to identify any areas that need improvement. Free trial: Surfer SEO offers a free trial, which allows you to try out the platform before you commit to a paid plan.	Can be expensive: Surfer SEO's paid plans can be expensive, especially for businesses that need to use the platform on a large scale. Not as many features as some alternatives: Surfer SEO does not have as many features as some alternatives, such as SEMrush or Ahrefs. Can be overwhelming: Surfer SEO's interface can be overwhelming for some users.

Pros

Cons

AI-powered: Surfer SEO uses AI to help you optimize your content for search engines.

Easy to use: Surfer SEO is easy to use, even for beginners.

Accurate: Surfer SEO's AI is accurate, which means that it can help you to improve your website's search engine rankings.

Wide range of features: Surfer SEO offers a wide range of features, including keyword research, content optimization, and backlink analysis.

SEO audit: Surfer SEO can also perform an SEO audit on your website, which can help you to identify any areas that need improvement.

Free trial: Surfer SEO offers a free trial, which allows you to try out the platform before you commit to a paid plan.

Can be expensive: Surfer SEO's paid plans can be expensive, especially for businesses that need to use the platform on a large scale.

Not as many features as some alternatives: Surfer SEO does not have as many features as some alternatives, such as SEMrush or Ahrefs.

Can be overwhelming: Surfer SEO's interface can be overwhelming for some users.

Surfer SEO Key Features:

Keyword research - Find the best keywords to target.
On-page optimization - Optimize pages for search engines by editing titles, meta descriptions, headings, etc.
Site auditing - Crawl a site to find issues like broken links, duplicate content, etc.
Competitor analysis - Research competitors' keywords and optimize pages.
Rank tracking - Monitor keyword rankings in search engines.
Backlink analysis - See where sites are getting links from.
Google PageSpeed insights - Check page speed and performance.
XML sitemaps - Automatically generate a sitemap.
Link building - Suggest link building opportunities.
SEO reports - View reports on rankings, traffic, keywords, etc.

Surfer SEO Pricing

Starter - $29/month, for smaller websites or new websites. Includes basic SEO tools.
Basic - $99/month, for medium-sized websites. Includes advanced keyword research and backlink analysis.
Plus - $199/month, for larger or ecommerce websites. Includes API access and custom reporting.
Premium - $499/month, for enterprise websites. Includes 1-on-1 consulting and priority support.

VIEW Surfer SEO Coupon VISIT Surfer SEO Website

Best Search Engine Tools May 2024