What makes the best Keyword Research?

To decide which Keyword Researc is the best, we rate all Keyword Research on 6 different areas:

Table of contents

Rank Name Best Usecase Score Details
#6 GrowthBar 0 Pros/Cons Coupon/Review
#5 KWFinder 59 Pros/Cons Coupon/Review
#4 SE Ranking 172 Pros/Cons Coupon/Review
#3 SpyFu Best for spying Google Search and Bing Ads 176 Pros/Cons Coupon/Review
#2 Surfer SEO Best for creating content to improve your SEO rankings using advanced AI features. 240 Pros/Cons Coupon/Review
#1 Outranking Best for AI-driven SEO content strategies 421 Pros/Cons Coupon/Review

The verdict: which Keyword Research are the best in 2024

6. GrowthBar
GrowthBar Specifications
Name: GrowthBar
Website: https://growthbarseo.com/
Coupon Code: ❌
Free Credits: ❌
Free Trial: ❌
Yearly Discount: ❌
Unlimited Plan: ❌
No Creditcard Required: ✅
Read Review
Affiliate Program
Join Affiliate Program
Screenshot of GrowthBar Homepage

GrowthBar advantages and disadvantages

Pros Cons

GrowthBar Key Features:

  • Platform: Web application and mobile app
  • Accounts: Users can create free personal accounts to track goals and progress
  • Goal Setting: Users can set S.M.A.R.T. goals in categories like health, career, finance, relationships, and personal growth
  • Progress Tracking: Users log activities and metrics related to their goals to visualize progress
  • Reminders: Users get reminders and prompts to complete goal activities
  • Community: Users can join groups and connect with others working on similar goals
  • Analytics: Users get data and insights about goal progress and trends
  • Rewards: Users earn badges and rewards for hitting milestones
  • Coaching: Optional personalized coaching available for a fee

GrowthBar Pricing

GrowthBar price plans

VIEW GrowthBar Coupon VISIT GrowthBar Website

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5. KWFinder

KWFinder is a powerful keyword research tool that's instrumental for digital marketers and website owners aiming to optimize their online content. With KWFinder, users can efficiently discover and evaluate keywords that have the potential to drive substantial traffic to their websites. This tool provides valuable data like keyword search volume, keyword difficulty, and trends, allowing users to make informed decisions about their content strategy.

Try KWFinder freemium

  • KWFinder is a keyword research tool that helps users find the best keywords for their website, business, or marketing campaigns.
  • It was created by Mangools, a software company that develops SEO and marketing tools.
  • The main purpose of KWFinder is to help users improve their website's search engine rankings by identifying low competition keywords that drive qualified traffic.
  • Key features include:
    • Keyword volume and competition data
    • Related and long-tail keyword suggestions
    • Keyword difficulty scores
    • Search trend graphs
KWFinder Specifications
Name: KWFinder
Website: https://mangools.com/kwfinder
Coupon Code: ❌
Free Credits: ✅ 5 lookups
Free Trial: ❌
Yearly Discount: ✅ 39%
Unlimited Plan: ❌
No Creditcard Required: ✅
Read Review
Affiliate Program
Join Affiliate Program
Screenshot of KWFinder Homepage

KWFinder advantages and disadvantages

Pros Cons
  • Lightweight and fast: It won't slow you down and works super quickly.
  • Easy to use: It's a breeze to navigate and understand.
  • Five tools in one: It combines five useful tools in a single package, making your work easier.
  • You can filter results and save keywords: You have the power to refine your results and store important keywords for later.
  • 10 day free limited trial option: You can try it out for free for ten days, even though there are some limitations during this trial.
  • Diverse search engine optimization metrics: It offers a wide range of metrics for optimizing your content on search engines, giving you valuable insights.
  • Keyword results are limited: Keep in mind that the number of keywords you can see is restricted.
  • Affordability varies: It may not fit every budget since pricing options differ.
  • No multi-tabbed research: It doesn't support research with multiple tabs for your convenience.
  • Short 2-day refund guarantee: The refund option is available for only two days, so be aware of the limited time frame.

KWFinder Key Features:

  • Keyword Planner - Find new keywords and search terms using Google's keyword planner
  • Keyword Research - Research keywords to target based on search volume, CPC, and competition
  • Keyword Tracking - Track your keyword rankings in Google search over time
  • Competitor Research - Discover competitor keywords and find opportunities in their backlink profile
  • Rank Tracking - Monitor your website's search engine rankings for target keywords
  • Site Audit - Get a snapshot of technical and on-page SEO issues to fix
  • Backlink Analysis - See where your competitors are getting links and find new link building opportunities
  • Organic Traffic Insights - Estimate search traffic driven to your site and competitors for keywords
  • SERP Analysis - Analyze top 10 results for a keyword to inform optimization strategy
  • Free - Up to 5 keywords, basic keyword metrics
  • Pro - Up to 50 keywords, advanced metrics and competitor tracking
  • Business - Unlimited keywords, full suite of tools

VIEW KWFinder Coupon VISIT KWFinder Website

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4. SE Ranking

SE Ranking is an SEO tool for digital marketers, SEO professionals, and website owners. It provides a comprehensive set of tools and features to help users improve their website's search engine rankings and overall online visibility. SE Ranking offers functionalities such as keyword research and tracking, website auditing, competitor analysis, backlink monitoring, and more.

Try SERanking with a 14 day trial

  • SE Ranking refers to the position of a website in search engine results pages (SERPs) for relevant queries.
  • The main purpose of SE ranking is to display the most relevant and useful webpages at the top of SERPs so that search engine users can easily find information they are looking for.
  • Higher ranking allows websites to get more traffic and visibility. Factors like content, backlinks, site authority, user engagement etc. determine SE rankings.
  • Search engines use complex algorithms and metrics to analyze millions of webpages and decide their ranking order.
  • SE ranking is critical for businesses as higher visibility leads to more conversions and revenue.
SE Ranking Specifications
Name: SE Ranking
Website: https://seranking.com/
Coupon Code: ❌
Free Credits: ❌
Free Trial: ✅ 14 days
Yearly Discount: ✅ 20%
Unlimited Plan: ❌
No Creditcard Required: ✅
Read Review
Affiliate Program
Commission Structure:

You can get 30% commissions on every payment made through your referral link. For example, if a user purchased a subscription plan for $100 through your referral link, you will get paid $30 in commission. Next, the user becomes your referral and all of their subsequent payments and rebills will bring you a 30% commission.
Join Affiliate Program
Screenshot of SE Ranking Homepage

SE Ranking advantages and disadvantages

Pros Cons
  • Accurate Rank Tracking: Provides precise and up-to-date keyword rank tracking.
  • Competitor Analysis: Helps identify organic and paid competition effectively.
  • User-Friendly Reports: Offers user-friendly reports, including white-label options in higher-priced versions.
  • Site Comparison: Allows easy comparison of your site with competitors.
  • Intuitive Interface: Provides a user-friendly interface with both high-level overviews and in-depth analysis options.
  • Limited customization options: SE Ranking has fewer options to customize metrics and reports compared to some competitors.
  • Steep learning curve: The interface and advanced features can be complex for new users to learn.
  • No keyword ranking data: SE Ranking does not provide keyword ranking positions from search engines like Google.
  • Lacks some competitor tools: SE Ranking lacks a few features offered by rival tools like competitor website audits.
  • No support for international SEO: The tool focuses on US/Canada and has limited international SEO capabilities.

SE Ranking Key Features:

  • Keyword research - Find the best keywords to target
  • Rank tracking - Track website rankings in search engines
  • Site audit - Analyze website's SEO health
  • Backlink analysis - See who is linking to your site
  • Competitive analysis - Research competitors' strategies
  • SEO recommendations - Get tips to improve rankings
  • Ranking factors - See what impacts site rankings
  • Google Search Console - Connect for more data
  • PDF reports - Export detailed reports

SE Ranking Pricing

SE Ranking price plans
  • Free - Free access to basic keyword research and rank tracking features for a single website
  • Pro - $19/month - Expanded features including competitor analysis, backlink tracking, and more detailed reports for up to 5 websites
  • Business - $49/month - Access to full suite of SEO tools for unlimited websites and keywords
  • Enterprise - Custom pricing - Dedicated account manager and API access for large businesses and agencies

VIEW SE Ranking Coupon VISIT SE Ranking Website

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Best for spying Google Search and Bing Ads

3. SpyFu
SpyFu is the number 1 spy tool for Google Ads (formerly know as Google Adwords) and Microsoft Ads (formerly known as Bing Ads).
  • SpyFu is a competitive intelligence tool that provides data on search engine optimization, paid search and website analytics for domains.
  • It was founded in 2006 by former Google engineers and offers insights into competitors' SEO and PPC strategies.
  • The purpose of SpyFu is to help companies research their competitors' online marketing tactics, find opportunities and identify threats in order to improve their own strategies.
  • SpyFu tracks data on organic and paid search results, keywords being targeted, search engine rankings, PPC ads and expenditures, website traffic and more.
  • This enables companies to benchmark themselves against competitors and make informed decisions about their SEM and SEO campaigns.
SpyFu Specifications
Name: SpyFu
Website: https://www.spyfu.com
Coupon Code: ❌
Free Credits: ❌
Free Trial: ❌
Yearly Discount: ✅ 56%
Unlimited Plan: ❌
No Creditcard Required: ✅
Read Review
Affiliate Program
Join Affiliate Program
Screenshot of SpyFu Homepage

SpyFu advantages and disadvantages

Pros Cons
  • Keyword research: SpyFu provides keyword research tools to find low competition keywords.
  • Competitor analysis: You can analyze competitors' keywords, ads, and organic rankings in the SERPs.
  • Rank tracking: SpyFu tracks your site's keyword rankings over time so you can monitor improvement.
  • Backlink analysis: See who is linking to your competitors to identify new link building opportunities.
  • Traffic estimates: Estimate how much traffic competitors are getting from organic and paid search.
  • Ad history: View competitors' past PPC ads to get ideas for your own campaigns.
  • Limited free plan: SpyFu's free plan only allows you to see limited competitor search data. To access more in-depth analysis, you need to upgrade to a paid plan.
  • No keyword tracking: Unlike some competitors, SpyFu does not allow you to track and monitor your own keywords.
  • No backlink analysis: SpyFu focuses on search data and does not provide any backlink or website audit capabilities.
  • Limited filters: Even on paid plans, SpyFu only allows filtering by a couple parameters like domain and location.
  • No rank tracking: SpyFu shows keyword rankings for competitors but does not allow tracking rankings over time.
  • No API access: SpyFu does not have an API so the data cannot be easily exported or integrated with other tools.

SpyFu Key Features:

  • Keyword Research: SpyFu provides keyword data to see how competitors are ranking for keywords.
  • Competitor Research: SpyFu shows which keywords competitors are targeting and how they are performing for those keywords.
  • Ad Analysis: SpyFu provides data on competitors' PPC ads, including ad copy, ad groups, and estimated costs.
  • Site Crawl: SpyFu crawls websites to analyze their SEO strengths and weaknesses.
  • Rank Tracking: SpyFu tracks website rankings over time for target keywords.
  • Backlink Analysis: SpyFu shows inbound links to competitor sites.
  • Domain Analysis: SpyFu provides info on a domain's history, traffic, keywords rankings and backlinks.
  • Basic - $39 per month. Includes competitor keyword tracking for 1 website.
  • Professional - $79 per month. Includes competitor keyword tracking for 5 websites.
  • Team - $199 per month. Includes competitor keyword tracking for 25 websites.
  • Agency - $499 per month. Includes competitor keyword tracking for unlimited websites.

VIEW SpyFu Coupon VISIT SpyFu Website

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Best for creating content to improve your SEO rankings using advanced AI features.

2. Surfer SEO

Surfer SEO is the hottest tool for search engine optimization (SEO)  in %year% and a platform for optimizing and generating website content using AI. Both of these things are meant to help websites rank higher in search engine results, Surfer SEO has the best of both worlds. It gives data-driven insights and suggestions on how to improve the search visibility of material.

Update: Surfer SEO changed the pricing structure in January 2024.

Check out our Surfer SEO Coupon below for the maximum available discount.

Save from $240 up to $600 on Surfer SEO when switching to yearly billing

  • Surfer SEO is a search engine optimization (SEO) software company founded in 2011.
  • The company's main product is its SEO software platform designed to help businesses improve their organic search rankings and increase website traffic.
  • Key features of Surfer SEO's software include keyword research, on-page optimization, link building, and rank tracking.
  • The platform aims to make SEO easier for small and medium businesses with its user-friendly interface and automation features.
  • Surfer SEO markets its software as an all-in-one SEO solution to help companies boost their search visibility and grow their online presence.
Surfer SEO Specifications
Name: Surfer SEO
Website: https://surferseo.com
Coupon Code: ❌
Free Credits: ❌
Free Trial: ✅ 7 days
Yearly Discount: ✅ 23%
Unlimited Plan: ❌
No Creditcard Required: ✅
Read Review
Affiliate Program
Join Affiliate Program
Screenshot of Surfer SEO Homepage

Surfer SEO advantages and disadvantages

Pros Cons
  • AI-powered: Surfer SEO uses AI to help you optimize your content for search engines.
  • Easy to use: Surfer SEO is easy to use, even for beginners.
  • Accurate: Surfer SEO's AI is accurate, which means that it can help you to improve your website's search engine rankings.
  • Wide range of features: Surfer SEO offers a wide range of features, including keyword research, content optimization, and backlink analysis.
  • SEO audit: Surfer SEO can also perform an SEO audit on your website, which can help you to identify any areas that need improvement.
  • Free trial: Surfer SEO offers a free trial, which allows you to try out the platform before you commit to a paid plan.
  • Can be expensive: Surfer SEO's paid plans can be expensive, especially for businesses that need to use the platform on a large scale.
  • Not as many features as some alternatives: Surfer SEO does not have as many features as some alternatives, such as SEMrush or Ahrefs.
  • Can be overwhelming: Surfer SEO's interface can be overwhelming for some users.

Surfer SEO Key Features:

  • Keyword research - Find the best keywords to target.
  • On-page optimization - Optimize pages for search engines by editing titles, meta descriptions, headings, etc.
  • Site auditing - Crawl a site to find issues like broken links, duplicate content, etc.
  • Competitor analysis - Research competitors' keywords and optimize pages.
  • Rank tracking - Monitor keyword rankings in search engines.
  • Backlink analysis - See where sites are getting links from.
  • Google PageSpeed insights - Check page speed and performance.
  • XML sitemaps - Automatically generate a sitemap.
  • Link building - Suggest link building opportunities.
  • SEO reports - View reports on rankings, traffic, keywords, etc.

Surfer SEO Pricing

Surfer SEO price plans
  • Starter - $29/month, for smaller websites or new websites. Includes basic SEO tools.
  • Basic - $99/month, for medium-sized websites. Includes advanced keyword research and backlink analysis.
  • Plus - $199/month, for larger or ecommerce websites. Includes API access and custom reporting.
  • Premium - $499/month, for enterprise websites. Includes 1-on-1 consulting and priority support.

VIEW Surfer SEO Coupon VISIT Surfer SEO Website

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Best for AI-driven SEO content strategies

1. Outranking

Outranking.io, a cutting-edge content optimization and SEO planning tool, is tailor-made for driven marketers and content creators. Powered by AI, data analysis, and automation, Outranking streamlines the creation of SEO-friendly content, helping you attract more visitors and boost your earnings.

Save 25% on Outranking

Outranking Specifications
Name: Outranking
Website: https://www.outranking.io/
Coupon Code: ❌
Free Credits: ❌
Free Trial: ❌
Yearly Discount: ✅ 25%
Unlimited Plan: ❌
No Creditcard Required: ✅
Read Review
Affiliate Program
Commission Structure:
  • 25% recurring lifetime commission
  • Whenever your referrals renew their subscription, you will also earn commission.
Join Affiliate Program
Screenshot of Outranking Homepage

Outranking advantages and disadvantages

Pros Cons
  • SEO titles and description
  • Intent based outlines
  • Brand personalized content briefs
  • Factual first draft generation
  • Auto correct plagiarism
  • Auto-insert internal links
  • Prompt template library

Outranking Key Features:

  • Outranking is a multi-criteria decision analysis method used to evaluate and prioritize alternatives based on different criteria.
  • It involves building an outranking relation that indicates the degree to which one alternative outranks (is preferred to) another.
  • Key features of outranking include:
    • Uses both quantitative and qualitative criteria to evaluate alternatives.
    • Allows incomparability between alternatives that are too different to be compared.
    • Uses concordance and discordance indices to determine outranking.
    • Concordance measures how well an alternative performs on each criterion compared to another alternative.
    • Discordance measures the degree to which an alternative is outperformed by another on any one criterion.
    • Alternatives can partially outrank one another.
    • Aggregates the concordance and discordance indices across all criteria to determine overall outranking.

Outranking Pricing

Outranking price plans

VIEW Outranking Coupon VISIT Outranking Website

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