- Global reach: ExoClick has a global advertiser and publisher base, allowing for worldwide campaigns.
- Variety of ad formats: ExoClick supports banners, native ads, push notifications, pop unders, and more.
- Real-time statistics: Detailed analytics on clicks, impressions, conversions etc. Available in real-time.
- Multiple payment options: Get paid via wire transfer, ePayments, WebMoney, Payoneer, etc.
- Dedicated account manager: ExoClick provides individual support and optimization suggestions.
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- High minimum payout: The minimum payout threshold is $100, which is quite high compared to other ad networks.
- Limited targeting options: ExoClick has fewer targeting options compared to Google and Facebook ads, making it harder to reach very specific audiences.
- Lower quality traffic: Some publishers have reported lower quality traffic from ExoClick ads compared to other major ad networks.
- Explicit ads allowed: ExoClick allows adult and explicit ads, which some advertisers may want to avoid.
- Higher fraud risk: There is a higher risk of invalid traffic and click fraud compared to major ad networks.
- Unpredictable revenues: Revenues can be inconsistent and unpredictable month-to-month for publishers.
- Less advertiser demand: ExoClick has a smaller advertiser base than Google and Facebook.
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